We’ve survived the first half of 2014! While we were busy getting our summer wardrobe ready, the trend setters worldwide have been working hard to present to us all the novelty we will see this year. And boy, do they have some fun stuff in store for us?!
No matter what market or industry you’re in, if you’re obsessed with catering to evolving consumer needs, desires and expectations, you will prosper through even the most insane global upheavals, whatever their flavor. In 2014, 2015, 2016 and beyond. Getting excited yet? Here is a handful of consumer trends that are begging to be applied in the next 12 months. By you. For you.
Ever feel guilty for unintentionally damaging our planet? Take a moment to think about your daily consumption and the impact it has on our planet and society. Let’s face it: some habits we simply cannot change. But this year, you won’t have to with the Guilt-Free ultimate indulgence. The time has finally come to create products and services that deliver a guilt-free status fix by being one of these:
- Tesla Model S will act as instantly recognizable signals of great sustainability. The Tesla is a luxurious emission-free all electric vehicle that only available at Tesla dealers. This ensures a great buy for you direct from the Tesla makers and getting rid of the middle man in the process.
- Visibly guilt-free: high status, chic or fashionable products that are visibly sustainable, ethical or healthy will deliver a GUILT-FREE STATUS hit. Get inspired by Nudie’s rugs made from recycled jeans (featured below)
- Storied. If a product or service isn’t known or visible, it will need a GUILT-FREE story that the owner can tell others (and impress them with). Example: Liberty United: a jewelry line created from decommissioned guns and bullets. The brand aims to help take firearms off the streets and a portion of the proceeds goes to nonprofits working to reduce gun crime.
In 2014, more people will be bound to pool their data, their profiles and their preferences, in groups to shape new goods and services. Social media, eCommerce, endless read/watch/play lists, smartphone GPS services and more, connected consumers will start creating vast profiles and data trails that relate to everything from their music preferences to their daily movements.
2014 is about to see two certainties:
- The technologies that facilitate the creation and passive sharing of those data streams will become ever more ubiquitous (Google Glass)
- Consumer expectations are amplified
The connected crowd comes of age, via CROWDSHAPING: new products and services shaped by the aggregated preferences or behavior of (small and big) groups of consumers, as expressed via their data. Examples are listed below.
- CheckinDJ is a crowdsourced jukebox that arranges a venue’s music playlist to match the overall taste of its current patrons. Users register online or via an app, and enter their favorite music genres. Once at a participating venue, they use an NFC-enabled device to check-in. The playlist at the venue automatically adjusts to reflect their taste. Individuals can earn influence points by syncing the app with their social networks and by checking in with groups of friends. Let’s get Checked-In!
- Kutsuplus: An on-demand minibus service that calculates an optimal route for those on-board
This term describes the growing trend of people who use technology to track their health, because trend setters believe the mind is the new body. Take for instance the Emotiv Insight. This sleek and wireless headset measures your brain waves and can tell you how your brain is doing, all from a mobile app. This device can tell you how your brain responds to different stages of focus, energy, stress and relaxation. An innovative brain fitness tool to help you better understand your mind. Astounding! Best of all, this item will soon be available to the public as the project already reached it’s goal with the help of the crowdfunding site Kickstarter.
Which of these trends are you looking forward to seeing in your near future? For more trends to watch out for, visit trendwatching.com