We all love food. But even more-so if it comes in a nicely designed packaging. Let’s face it: the prettier the design is, the more likely a consumer will purchase it. The same goes with functionality. If it’s too hard to open it, we ain’t eating it. We have diverse crowds: foodies, gourmet/veggie lovers and vegans… No doubt it is hard to please every palate, but in 2013 even that is possible. There is a little bit of everything for everyone.
People today are interested in knowing more about their food prior to purchasing it. They want to know the origin, calorie and protein count, etc. Buying ground beef is no longer a simple task. Times have shifted when it comes to food trends in ways we have not necessarily expected. Consumers will spend a little more money if they know that whatever they are purchasing is beneficial for them and their families. The “good for you” trend is finally here.
Let’s take a look at some of the new food package designs that have recently entered the market.
For all vegans out there, you will be thrilled to know that now you too can eat “meat,” but without any meat. Yes, Beyond Meat has done exactly that. The company focused on replacing animal protein with plant protein, creating nutritional value at lower cost. And the packaging, as you can see, is quite fun.
For meat lovers, check out the packaging trend in the UK. Simple, fresh and very self-explanatory. If you look closely, you will see that the bottom tray is completely eliminated. Who needs one anyway? Waitrose, wait to go!
Pre-packaged desserts have never looked so yummy. These little delicate bites feel like a delicious slice of heaven. Gu Chocolate Puds and Fru Fruity Puds, thank you for existing! Somehow when something so sinful is packaged in something so delightful…you can’t help but to feel a little less guilty. At least I do 🙂 Can I eat the packaging too? WikiCell, please help us with this 😉
Hungry street strollers, are you tired of regular fast food? If you are, you will be happy to know that there is a light at the end of tunnel. An innovative to-go packaging design is out and is creating a big buzz! The packaging is made out of cardboard that is not glued, leak-proof, and modular. From Croatia, with love… Food City fast food restaurant is now offering this fun and easy to carry take-out packages. Functional too and provides no waste!
When it comes to design, we all want something fun, innovative and functional. These few companies we discussed here re-invented their products and gave them a completely new image. Image that makes us hungry! When you see a product and know where it comes from with a familiar design, you want to go straight after it! Successful companies created memorable packaging that make consumers crave their products. What’s your favorite food packaging design? Feel free to share with us!