Drinking water can be quite uninteresting. We know it’s good for us and we know that we have to drink it for hydration and health purposes. But, is there a way that we can make this experience more fun (and no, I am not referring to the artificial colorful Crystal Light powder or Mio drops). The answer is a simple YES. Even in this fairly simple category, product design plays a huge role when it comes to attracting consumers. Everyone has their own set of priorities when choosing what’s important to them in picking their water bottle. Is it occasion based? Temperature driven? Design only? We are about to find out. I cannot be the only person in the world who finds the Deer Park water bottle a bit dull and unappetizing.
Today’s water bottles are generally geared towards seven different occasions: Routine Hydration, Refreshment, Meal Accompaniment, On-the-Go, Active Replenishment, Relaxation and Socialization. Read on.
When it comes to Routine Hydration, consumers are looking for a functional, simple, durable and environmentally aware water bottles. And this is why 999Bottles are crucial. 999Bottles are made of stainless steel and hold 24 ounces, featuring an integrated, click-in-place, rubberized three-numbered dial that consumers can advance each time they re-use the bottle. This is in order for them to track their positive environmental impact by choosing not to use a disposable alternative. The bottles have a rubberizes base, which provides a more secure grip and improved stability, and a 1.5” mouth to make drinking more comfortable and cleaning easier. No more slipping! The cap has an opening to which a custom strap can be added. And if all that doesn’t sound cool, knowing that the 999Bottles come with an iPhone app may just do the trick! The app uses graphics to provide a visual context of the positive effect of users’ behavior on the environment. The app provides users with messages such as, “You’ve saved 1,063 bottles! That’s equivalent to the height of the Eiffel Tower. Oui, oui!” It can also be shared with others for tracking of combined environmental impact. Sign me up! Now!
The Refreshment category mainly focuses on alternative, non-toxic products for children and adults. Take a look at the ThinkSport Insulated Sports Bottle. It can be used for either hot or cold beverages while maintaining beverage temperature for up to 12 hours. The design also prevents hot contents from burning hands and cold contents from causing the bottle to sweat. With an easy-to-hold contoured shape and a wide mouth opening for easy filling and cleaning, ThinkSport allows for convenient drinking. And if the bottle wasn’t already awesome, how about a removable built-in filter that prevents ice from blocking the spout as well as can be used to brew tea? Fabulosity all in one!
Next category, Meal Accompaniment, targets younger audiences, especially “little hands.” Take a look at Cubis for example. It is an innovative, patented, 25 cl beverage container featuring an eye-catching, square-box design that makes it easier to stack. The package certainly maximizes shelf value and allows for easier handling. The package’s sealed-off, flip-top upper corner drinking spout offers great protection for beverages against contamination. Cube on!
Keeping it fun and colorful, take a look at this Australian company’s design for KeepCup. The KeepCup is a reusable BPA-free plastic coffee cup made of food grade polypropylene (cup), thermoplastic polyurethane (stopper) and silicone (band). The website allows customers to build their own cups by selecting a size and then choosing a color for each of the cups 4 parts (cup, lid, plug and band). I would know of course… I have 2. It can be used for hot or cold beverages.
One of my personal favorites has to be the multi-functional Sabi water bottle. Not only is it convenient, but it also solves the problem of having to carry separate pill or vitamin bottles along at all times. Pill/Vitamin bottles are often heavy and not appealing. Now you can carry one water bottle and add anything in the top compartment of this fabulous Sabi bottle. Clever, huh? Check out their website for more fun and extremely useful products.
For On-the-Go category, please take a look at the The Bubi Bottle. Yes, the ultimate and collapsible Bubi. It can be used as a portable water bottle or as storage for liquid or dry ingredients. It is designed to inflate when filled and works with hot or cold beverages. It also always retains its shape. The opening is large enough for easy filling and dispensing. The mouth has a retainer which controls the water flow. Grab your own Bubi today!
Active Replenishment comes down to the ultimate GOBIEH2O. It is a patent-pending, crystal-clear, BPA-free water bottle with a built-in filtration system. The product features a highly effective, porous active carbon filter made from eco-friendly coconut shell fibers, a mouthpiece shaped like the human mouth for maximum comfort, rubber finger loop for carrying it, wide neck opening for easy refilling, squeeze button for pushing water through the filter, non-slip rubber base for improved grip, and slim design to fit standard cup holders. Say what?
Oh Stelton, where have you been all of my life? Speaking of calming relaxation… This fancy looking water bottle functions as a drinking glass and an actual water bottle. The cylinder head and lid are simply unscrewed if the user wishes to drink from a glass cup. My Water Bottle does not emit any taste into the water, is dishwasher-safe and comes with a washable fabric cover. Can we say beau-ti-ful?
Finally, let’s socialize a little, shall we? Bring out the Menu, will you? No, not that kind of a menu silly. We are talking about this particular fancy water jug, which holds 1.3 liters of water. The lid automatically opens when the liquid is poured. The lid’s design keeps ice cubes, lemon slices, and mint leaves in and maintains water’s cleanliness and freshness by preventing the entry of foreign objects. The tall, slim, elegant carafe is made of glass and its lid is made of stainless steel, silicone, and plastic. Available lid colors include black, steel, red, lime, turquoise, and purple. Whatever the Danish are selling, I am buying! And naturally, so should you 🙂
The water bottle choices are endless. It all depends on what you like and what you are looking for in a water bottle. Do you just want to hydrate? Or do you want to look good while hydrating? All very relevant and equally important if you ask me. Be ready for another innovative water bottle sequel very soon and get ready to pour away!